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Ashley Etling: Solutions for sustainable logistics

Ashley Etling is the CEO and co-founder of LimeLoop, a smart shipping platform building reusable packaging and sustainable logistics solutions.

About This Episode

Ashley Etling is a serial entrepreneur, currently working as the CEO and co-founder of LimeLoop, a startup building a shipping platform for sustainable logistics.

In our conversation with Ashley we cover:

  • What is LimeLoop
  • Getting the idea to build LimeLoop
  • Reusable vs biodegradable single use containers
  • LimeLoop clients: apparel, body care and grocery platforms
  • Measuring environmental impact through ESG (environmental, social and corporate governance)
  • Interesting startups in the supply chain logistics space
  • Ashley’s background and the decision to create her own startup
  • Building the original team and finding co-founders
  • How sustainable packaging can benefit the bottom line
  • Carbon taxes, Sword policy and political action for environmental impact
  • Post-pandemic shift in organizing supply chains
  • Sustainability vs consumer behavior
  • Dividing equity between co-founders
  • Ashley’s thought process behind naming companies
  • Important traits of startups’ early hires
  • Biggest mistakes first time founders make
  • Tips for first time founders


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