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Ema Rouf: Understanding consumers' financial data

Ema Rouf is the co-founder of pave.

About This Episode

Ema Rouf is the co-founder of pave.dev - a fintech startup building cashflow API to analyze risk and build financial experiences. We talk about what pave.dev is building, and how their API helps other fintech companies understand and process their consumers’ financial data.

We talk about:

  • What is pave.dev and how their API helps other fintech companies understand and process their consumers’ financial data
  • The founding story of pave.dev
  • Ema’s startup journey, working in ad tech with her husband and co-founder, Raymond Rouf
  • Ema’s take on being married to your co-founder and how that influences fundraising
  • The process of starting and building pave.dev during pandemic
  • Pave.dev’s bottom up business model and pricing
  • Building integrations with no code solutions
  • What’s next on pave.dev’s roadmap

Links:

👉 https://pave.dev/

👉 Ema Rouf on Linkedin

👉 Ema Rouf on Twitter

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