The best podcast for entrepreneurs.

Aditi Shekar: Modern financial management for couples

On this episode of Startup Foundations, we talk to Aditi Shekar, CEO and founder of Zeta - a modern finance management solution for families and young couples.

About This Episode:

Aditi discusses how she developed the idea for Zeta and how the app stands out from other financial management tools for couples.

Aditi shares some information about her background, what inspired her to get into the personal finance space, and how she validated her startup idea before beginning work on the Zeta app. She also chats about how she decided to work with her co-founder Kevin Hopkins.

Zeta took an unconventional approach when first starting out. Instead of building the app first, Aditi built a basic landing page and launched on Product Hunt to capture email addresses from interested users…. without an actual product ready first. By first talking to couples about how they manage their finances, she was able to build a better app when Zeta actually launched.

Aditi also gives advice to founders who are just getting started and shares valuable insights and takeaways from her experience building Zeta.

More ways to listen

Related Episodes

episode-profile

Kim Roxie is the founder and CEO of LAMIK Beauty, licensed esthetician, motivational speaker, philanthropist and community advocate. Her company is creating makeup products made with organic ingredients that help women of color enhance their beauty.

episode-profile

Aaron Bailey is the CEO & co-founder of Builtfirst, a startup building cloud marketplace platform. Aaron’s company streamlines creation of community-based marketplaces and modernizes how SaaS and services are discovered and purchased.

episode-profile

Dr. Roshawnna Novellus is the founder and CEO of EnrichHER, a Techstars backed FinTech lending platform that streamlines capital deployment process for individual and institutional investors who want to support businesses led by women and people of color. EnrichHER has been in-market since 2019, deploying $14M in capital to traditional businesses from 47 states.

Ready to get started?

Creating a company on Capbase is as easy as filling out a few forms.
Don't pay until you are ready to incorporate