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Aditi Shekar: Modern financial management for couples
On this episode of Startup Foundations, we talk to Aditi Shekar, CEO and founder of Zeta - a modern finance management solution for families and young couples.
About This Episode:
Aditi discusses how she developed the idea for Zeta and how the app stands out from other financial management tools for couples.
Aditi shares some information about her background, what inspired her to get into the personal finance space, and how she validated her startup idea before beginning work on the Zeta app. She also chats about how she decided to work with her co-founder Kevin Hopkins.
Zeta took an unconventional approach when first starting out. Instead of building the app first, Aditi built a basic landing page and launched on Product Hunt to capture email addresses from interested users…. without an actual product ready first. By first talking to couples about how they manage their finances, she was able to build a better app when Zeta actually launched.
Aditi also gives advice to founders who are just getting started and shares valuable insights and takeaways from her experience building Zeta.
This episode is a part of the Startup Foundations podcast. Learn epic startup stories from some of the most exciting founders in the valley!
This episode is a part of the Startup Foundations podcast.
Video Clips from Episode
Alec Hartman is the co-founder and CEO of Welcome Homes, a startup streamlining the way people buy homes online. Alec was also a co-founder in a now publicly traded company Digital Ocean, that provides cloud infrastructure that helps businesses build and scale software applications.
Natalie Barbu is the co-founder and CEO of Rella, a startup building software to help influencers and content creators manage and expand their business. Natalie is also an experienced content creator, with over 350,000 followers across platforms like Youtube and Instagram.