The best podcast for entrepreneurs.

Alec Hartman: Revolutionizing the way people buy homes

Alec Hartman is the co-founder and CEO of Welcome Homes, a startup streamlining the way people buy homes online.

About This Episode

Alec Hartman is the CEO and co-founder of Welcome Homes, a startup offering custom-built homes that can be ordered online. Alec has previously built Digital Ocean, a publicly traded company providing cloud infrastructure to help businesses build, deploy and scale applications.

In our conversation with Alec, we cover:

  • Evolution of the startup ecosystem in Miami and Florida
  • The origin story of Welcome Homes
  • Market analysis behind the decision to start building custom-made homes
  • How Welcome Homes work and how does it differ from a traditional home building process
  • How Welcome Homes changes the work of contractors
  • Smart homes and the level of technology that people expect in their homes
  • Housing market in the times of remote work and high-speed internet
  • Regulatory compliance and building a remote-work dedicated home
  • The future of real estate
  • Alec’s startup journey, starting Digital Ocean
  • The benefits of going through Techstars program with Digital Ocean
  • Alec’s three mantras for running a startup

Follow Alec 👉

Welcome Homes 👉

Follow Greg 👉

Subscribe to our YouTube channel 👉

More ways to listen

Related Episodes


Sophia Yen is the CEO and co-founder of Pandia Health, a women-founded and women-led birth control delivery company. Pandia partners with pharmacies and doctors who specialize in women’s health to bring convenient, dignified and stress-free ways of accessing telehealth services.


Ashley Etling is the CEO and co-founder of LimeLoop, a smart shipping platform building reusable packaging and sustainable logistics solutions.


Jill Koziol is the CEO and co-founder of Motherly, an educational platform and lifestyle brand redefining motherhood. Motherly’s goal is building a movement helping women across the world thrive as mothers and make the most of their parenting experience.

Ready to get started?

Creating a company on Capbase is as easy as filling out a few forms.
Don't pay until you are ready to incorporate