James Hottensen
Articles by

James Hottensen

James joined Capbase after working at Great Oaks Venture Capital in New York where he worked on various fin-tech and consumer investments as an Associate, including Capbase and Golden. He previously worked at Tentrr, a Series A startup in New York, leading Strategy and Partnerships.

Who Qualifies as an Accredited Investor?

Learn how to raise money from accredited investors while sticking to Reg D guidelines, and how crowdfunding equity can help your startup grow.

James Hottensenby James Hottensen • 7 min read

The Do's and Don'ts of Investor Pitches

Learn common mistakes to avoid when pitching your startup to investors.

James Hottensenby James Hottensen • 7 min read

Startup Fundraising: Key Differences Between SAFEs and Convertible Notes

The SAFE has become more popular as a way of financing early stage startups since its creation in 2013. But convertibles notes are still used by investors around the world. We break down key differences between SAFEs and convertible notes.

James Hottensenby James Hottensen • 6 min read
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How to Use Twitter Effectively to Raise Money For Your Startup

Twitter is an amazing platform for fundraising outreach when used effectively. Read this article and learn how to connect with investors on Twitter

James Hottensenby James Hottensen • 7 min read

How to Get an Investor’s Attention: 6 Unwritten Rules for Cold Emails

Learn how to write effective emails to pitch investors. James Hottenson, formerly at Great Oaks VC, shares helpful best practices about reaching out to investors.

James Hottensenby James Hottensen • 7 min read

How Startups Equity Works: Common and Preferred Share Classes

Startups typically issue common shares to founders, employees, advisors and consultants; they issue preferred shares to investors as part of venture financing rounds The preferred class of stock in a startup is typically subdivided into series, each representing a different round of financing, like Series A, Series B, and so on.

James Hottensenby James Hottensen • 3 min read

How Do Venture Capitalists Make Money?

James Hottensen explores the origins of Venture Capital and how VC's make money on each investment. Portfolio construction and logic is also covered with quotes from top-tier venture capitalists from the United States.

James Hottensenby James Hottensen • 7 min read

How Do Venture Capitalists Make Investment Choices?

Before you seek VC funding for your startup, you should know what venture capital firms are looking for when deciding to invest in a startup.

James Hottensenby James Hottensen • 7 min read

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